In the realm of philanthropy, many business leaders and owners have embraced the concept of personal donor-advised funds. They may not realize that the same financial, charitable and planning advantages apply to corporate donor-advised funds while:
- Providing a framework for company giving.
- Enabling companies to support specific causes aligned with their mission.
- Streamlining grant decisions and budgeting for the company and its offices.
- Facilitating employee engagement through philanthropy committees and volunteerism.
- Allowing substantial contributions during profitable years to sustain consistent levels of giving during less profitable years.
- Giving public voice to your organization’s philanthropy, which supports publicity, retention and recruiting.
Here are 10 tips to help your clients expand their corporate philanthropy with a donor-advised fund:
- Establish a Mission
Develop a mission for all offices, ensuring alignment with company values. - Create a Committee
Establish committees with term limits for broad employee participation. - Allocate Dollars
Provide annual giving budgets to committees or offices. - Engage Employees
Allow employees to engage in grant recommendations to build connections to the organization and its values. - Develop a Process
Limit the number of employees administering grant recommendations to one or two executives, and be sure to appoint successor advisors. - Set Thresholds
Set larger minimum grant sizes to maintain charities’ perception of corporate support. - Strategize Sources
Determine funding sources for the donor-advised fund, whether from the company or a select group of executives. - Determine Timing
Submit grant recommendations several times a year, avoiding peak giving periods for charities. - Prepare for Impact
Donor-advised funds are not meant to be pass-through accounts; however, grants can serve both short- and long-term purposes. - Set Expectations
Corporate donor-advised funds are not designed for immediate re-granting or matching employee contributions. They are for significant corporate philanthropy.
Assisting clients in creating corporate-advised funds can help you forge connections with C-Suite executives and strengthen relationships with privately held businesses owners. In the end, the primary winners are the companies, charities and employees you help to create a positive corporate image and meaningful charitable impact.
YOUR TRUSTED PARTNER IN PHILANTHROPY
American Endowment Foundation (AEF) is one of the nation’s largest independent donor-advised fund sponsors. AEF expands philanthropy by partnering with firms and advisors in the financial services industry, enabling more donors to create a significant charitable impact. To learn more about AEF’s resources for donors and financial advisors, or to open a donor-advised fund, visit aefonline.org or call us at 1-888-966-8170.